The obvious answer is inflation. But there are weirder reasons. Cocoa prices have gone a bit wild.
Plus, the Freddo itself has changed. It’s not just the price that got bigger. The size shrunk. It used to be a chunky little lad.
Now it’s a bit slimmer. We are paying more for less chocolate. That’s called "shrinkflation", and it’s a Freddo’s favourite magic trick.
Is it still worth it? That’s the real question. For 25p, you get a moment of pure, nostalgic joy.
The Freddo Effect on British Culture
The Freddo price is a conversation starter. It’s a safe topic for awkward pub chats. “Can you believe Freddos are 30p now?” - instant bonding.
It even has a meme culture. You’ll see jokes online about “Freddo pricing being the only true measure of a recession.” It’s our shared, silly currency.
Grandparents use it to explain how cheap things were. “When I was a lad, a Freddo cost a farthing and came with a gold ring!” It’s a generational time machine.
