You have to decide your vibe. Are you “Artisan Poppy Seed Tart” or are you “Cookie Punch, LLC”? There’s no wrong answer, but it matters a lot for how people feel before they even take a bite.
Luxury names sound like whispered secrets. Think “Velvet Crumbs” or “Gilded Ganache.” They promise rich ingredients and a higher price tag. You won’t slap those on a paper plate at a kid’s party.
Then there are the punny names. They’re risky, but wonderful when they work. “We’re Dough for You” or “Piece of Cake.” Just don’t make people groan too hard, okay?
Keep it short. Seriously.
Nobody has time for a ten-word logo. “Taste of Joy” is fine. “The Best Taste of Pure Joy in a Bite From Our Oven” is a novel. Aim for one or two words.
Think about how it looks on a box. Think about how it sounds when you say, “I brought this from… um, hold on.” Short names win every time. They’re sticky in a way that marshmallow fluff can only dream of.
